Seneca Golf: Turning Stats into Practice Priorities

Helping golfers decide what to practice next, with ranked improvement opportunities and the context behind them.

RoleProduct strategy, UX, data modeling, implementation
TeamIndependent project
Product typeGolf improvement & benchmarking tool
Independent Product Data Visualization & Benchmarking Explainable Recommendations

After a round, GHIN showed me what happened. It did not tell me which part of my game deserved my limited practice time—or why.

I built Seneca Golf to turn those statistics into a practice priority. The Game Improvement Finder compares a focused set of inputs with age and handicap benchmarks, ranks the gaps, and explains each opportunity. Designing first for my own needs enabled fast iteration, but the experience still needs validation with other golfers.

Outcome — A functioning prototype that helps golfers choose a practice focus and inspect the comparisons behind it.

Try Seneca Golf →
Game Improvement Finder showing ranked improvement opportunities with percentile bars, cohort comparison values, and plain-language practice recommendations
Distance Benchmarks screen showing a distance-vs-age chart with percentile bands, user marker, and club and handicap cohort controls

Improvement Opportunities lead the experience; Distance Benchmarks provide supporting context.

In my own review workflow, three questions remained unanswered:

  • 1

    No benchmarks

    I could not compare my results with similar or lower-handicap golfers.

  • 2

    No progression path

    I could not see the performance required to reach the next level.

  • 3

    No prioritization

    I could not tell which gap deserved my limited practice time.

I could see my numbers, but I could not tell whether they were good, what better golfers were achieving, or what I should work on next.

My GHIN Round Review

GHIN Advanced Stats screen showing putting summary, approach shot accuracy, and driving accuracy for a single round, with no comparison to other golfers

GHIN showed what happened in the round, but not how the results compared, what better golfers achieved, or which gap mattered most.

The key design decision was to organize the experience around a practice choice. I moved Game Improvement ahead of Distance Benchmarks so golfers compare opportunities across their game before exploring the supporting detail.

Age and handicap define the comparison group. Five performance inputs—driving distance, fairways hit, greens in regulation, putts per round, and 2-putts-or-better—are ranked by modeled percentile, with the largest relative gap first.

Recommendation Inputs

Game Improvement Finder profile and stats screen: age and handicap index sliders set the comparison cohort, followed by driving distance, driving accuracy, greens in regulation, putts per round, and 2-putts-or-better inputs, each shown against the cohort average

A focused set of inputs is enough to place a golfer in a cohort and compare each stat against that cohort’s average.

User Inputs
Benchmark Comparison
Relative Gaps
Ranked Recommendation

Each opportunity pairs the comparison with a plain-language interpretation. The order reflects relative performance gaps—not measured strokes lost or a prediction of which change will lower scores most.

Ranked Recommendation Result

Game Improvement Finder result: Your #1 Opportunity is 2-Putts-or-Better, at the 2nd percentile among cohort golfers, 6% below cohort average, with a plain-language practice recommendation and ranked list of additional gaps 1 2 3 4

Statistics → cohort comparison → ranked opportunities. The result offers a starting point for practice, supported by an explanation.

  • 1

    Rank badge

    “Your #1 Opportunity” surfaces the single highest-priority gap first, not a full list to sort through.

  • 2

    Plain-language interpretation

    What the percentile means and what to actually practice.

  • 3

    You vs. Your Cohort

    The personal result placed directly next to the figure it’s being judged against.

  • 4

    Relative gap badge

    The distance between the two, e.g. “-5% vs cohort.”

The first version answered a narrower question: how does a golfer’s distance compare with peers of a similar age and handicap? That view now supports the broader practice decision led by the Game Improvement Finder.

Below the chart, “Path to More Distance” turns the benchmark into useful context: estimated swing speed, projected gains, and the next percentile milestones.

Benchmark View

Distance Benchmarks screen: driver, 7-iron, and PW distance vs. age chart with percentile bands, user marker at 250 yards, and handicap cohort controls 1 2 3

The distance view provides context by club, age, and handicap, with estimated percentile bands and a personal marker.

  • 1

    Percentile range

    Estimated 10th, 50th, and 90th percentile lines put a distance result within a modeled range.

  • 2

    Cohort comparison

    Filter by handicap group — 0–5, 6–15, 16–25, 26+ — instead of one blended average.

  • 3

    Longer distances

    The upper band represents longer distances within the selected cohort; it does not establish overall playing ability.

Path to More Distance

Path to More Distance section showing three insight cards: Your Position with estimated swing speed and percentile, If You Gain Speed with projected distance gains, and Percentile Milestones with target distances and speeds 1 2 3

Three cards translate the benchmark position into actionable context the golfer can use to set goals.

  • 1

    Your Position

    Estimated swing speed and cohort percentile give the golfer a baseline to measure against.

  • 2

    If You Gain Speed

    Projected distance gains at +1, +5, and +10 mph show what speed training could yield at current strike efficiency.

  • 3

    Percentile Milestones

    Concrete targets — the distance and speed needed to reach the 50th, 75th, and 90th percentile.

Making the Basis of Each Recommendation Visible

Public golf-performance data is incomplete across age, handicap, club, and performance category. I combined published benchmarks with modeled estimates, then disclosed the sources, assumptions, and limitations so the guidance would not appear more certain than it is.

01

Published benchmarks

I used direct public data wherever reliable benchmark information was available.

02

Disclosed estimates

I distinguished modeled values from published benchmarks and explained the assumptions behind them.

03

Directional guidance

I presented the recommendation as a likely place to focus, not a guaranteed prescription.

From Reviewing Results to Choosing a Focus

My starting workflow

Shows personal round statistics Left me seeking relevant comparisons Left progression targets unclear to me Left me to decide what to practice
Explains what happened

Seneca Golf

Places results within relevant cohorts Shows relative gaps against comparison benchmarks Translates several statistics into ranked opportunities Identifies a clearer practice priority
Guides what to do next

Outcome

Functioning prototype

The prototype leads with ranked Improvement Opportunities, supports exploration through Distance Benchmarks, and discloses the sources, estimates, and limitations behind its guidance. It demonstrates the intended workflow, but does not yet prove better practice decisions or improved performance.

Ownership

Independent, end to end

I owned problem framing, benchmark modeling, information architecture, interaction and visual design, content, and front-end implementation.

Next Steps & Limitations

Not yet validated

As the initial and sole target user, I have not yet validated comprehension or trust with others. Next, I would test with golfers across player profiles and with instructors. Later iterations could add multi-round trends and shot-level or strokes-gained data.