Seneca Golf: Turning Stats into Practice Priorities

Helping golfers decide what to practice next, with ranked improvement opportunities and the context behind them.

RoleProduct strategy, UX, data modeling, implementation
TeamIndependent project
Product typeGolf improvement & benchmarking tool
Independent Product Data Visualization & Benchmarking Explainable Recommendations

After a round, I could review my golf statistics in GHIN. The harder question was what to do with them. With limited time to practice, I wanted to understand which part of my game deserved attention and why.

I built Seneca Golf to turn those statistics into a starting point for practice. The Game Improvement Finder compares a focused set of inputs with age and handicap benchmarks, ranks the relative gaps, and explains each improvement opportunity. I began as my own target user, which let me iterate quickly but leaves the experience to be validated with other golfers.

Outcome — A functioning prototype that puts Improvement Opportunities first, helping a golfer choose a practice focus and inspect the comparisons behind it.

Try Seneca Golf →
Earlier interface iteration: Game Improvement Finder screen showing ranked improvement opportunities with percentile, cohort comparison, and plain-language interpretation
Earlier interface iteration: Distance Benchmarks screen showing a distance-vs-age chart with 10th, 50th, and 90th percentile bands by club and handicap cohort

Improvement Opportunities now lead the experience; Distance Benchmarks provide supporting context. Screens shown here document an earlier interface iteration and retain its former branding.

In my own review workflow, three questions remained unanswered:

  • 1

    No benchmarks

    I could not compare my results with similar or lower-handicap golfers.

  • 2

    No progression path

    I could not see the performance required to reach the next level.

  • 3

    No prioritization

    I could not tell which gap deserved my limited practice time.

I could see my numbers, but I could not tell whether they were good, what better golfers were achieving, or what I should work on next.

My GHIN Round Review

GHIN Advanced Stats screen showing putting summary, approach shot accuracy, and driving accuracy for a single round, with no comparison to other golfers

GHIN showed what happened in the round, but not how the results compared, what better golfers achieved, or which gap mattered most.

The key design decision was to organize the experience around a practice decision. I moved Game Improvement ahead of Distance Benchmarks so golfers begin by comparing opportunities across their game, then explore the supporting detail.

Age and handicap establish the comparison group. Driving distance, fairways hit, greens in regulation, putts per round, and 2-putts-or-better supply the performance inputs. The results rank improvement opportunities by modeled percentile, with the largest relative gap presented first.

Recommendation Inputs

Earlier interface iteration: Game Improvement Finder profile screen: age and handicap index sliders set the comparison cohort, followed by driving distance, driving accuracy, greens in regulation, putts per round, and 2-putts-or-better inputs, each shown against the cohort average

A focused set of inputs is enough to place a golfer in a cohort and compare each stat against that cohort’s average.

User Inputs
Benchmark Comparison
Relative Gaps
Ranked Recommendation

Each opportunity pairs the comparison with a plain-language interpretation, giving the golfer a reason to consider that area for practice. The order reflects relative performance gaps, not measured strokes lost or a prediction of which change will produce the greatest scoring improvement.

Ranked Recommendation Result

Earlier interface iteration: Game Improvement Finder result: Your #1 Opportunity is 2-Putts-or-Better, at the 11th percentile among cohort golfers, 5% below cohort average, with a plain-language practice recommendation and ranked list of additional gaps 1 2 3 4

Statistics → cohort comparison → ranked opportunities. The result offers a starting point for practice, supported by an explanation. Earlier interface iteration shown.

  • 1

    Rank badge

    “Your #1 Opportunity” surfaces the single highest-priority gap first, not a full list to sort through.

  • 2

    Plain-language interpretation

    What the percentile means and what to actually practice.

  • 3

    You vs. Your Cohort

    The personal result placed directly next to the figure it’s being judged against.

  • 4

    Relative gap badge

    The distance between the two, e.g. “-5% vs cohort.”

The first version focused on distance: how does a result compare with golfers of a similar age and handicap? That benchmark view remains useful for exploring a specific part of the game. In the current experience, it supports the broader decision about what to practice, while the Game Improvement Finder is the entry point.

Benchmark View

Earlier interface iteration: Distance Benchmarks screen: driver, 7-iron, and PW distance vs. age chart with 10th, 50th, and 90th percentile bands, filterable by handicap cohort 1 2 3

The distance view provides context by club, age, and handicap, with estimated percentile bands. Earlier interface iteration shown.

  • 1

    Percentile range

    Estimated 10th, 50th, and 90th percentile lines put a distance result within a modeled range.

  • 2

    Cohort comparison

    Filter by handicap group — 0–5, 6–15, 16–25, 26+ — instead of one blended average.

  • 3

    Longer distances

    The upper band represents longer distances within the selected cohort; it does not establish overall playing ability.

Making the Basis of Each Recommendation Visible

Public golf-performance data is incomplete across age, handicap, club, and performance category. I combined published benchmarks with modeled estimates, then made the source, assumptions, and limitations visible so the output could be useful without appearing more certain than it was.

01

Published benchmarks

I used direct public data wherever reliable benchmark information was available.

02

Disclosed estimates

I distinguished modeled values from published benchmarks and explained the assumptions behind them.

03

Directional guidance

I presented the recommendation as a likely place to focus, not a guaranteed prescription.

From Reviewing Results to Choosing a Focus

My starting workflow

Shows personal round statistics Left me seeking relevant comparisons Left progression targets unclear to me Left me to decide what to practice
Explains what happened

Seneca Golf

Places results within relevant cohorts Shows relative gaps against comparison benchmarks Translates several statistics into ranked opportunities Identifies a clearer practice priority
Guides what to do next

Outcome

Functioning prototype

Leads with ranked Improvement Opportunities, supports exploration through Distance Benchmarks, and discloses the sources, modeled estimates, and limitations behind its guidance. This demonstrates the intended workflow; it does not yet establish better practice decisions or improved golf performance.

Ownership

Independent, end to end

An independent project covering problem framing, benchmark modeling, information architecture, interaction and visual design, content, and front-end implementation.

Next Steps & Limitations

Not yet validated

I was the initial and sole target user, so broader comprehension and trust haven’t been validated yet. The next step is testing with golfers across different player profiles and with instructors. Future iterations could add more robust multi-round trends and richer shot-level or strokes-gained data, but those capabilities are not part of the current prototype.