Product design that connects customer value to business value.

I help organizations make better product decisions by using human-centered design to uncover what needs to improve for customers—and connecting those improvements to business results in a way teams can test.

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Selected Work

Three projects where the visible interface problem pointed to a deeper question: what needed to improve for people, and why would that improvement matter to the product or business?

Modernizing Scientific Software Through Product Design Strategy

The interface wasn't the real problem. The platform was still organized around instruments — not the workflows scientists actually needed to run.

Led product design strategy for the modernization of an enterprise scientific software platform used by materials scientists. I reframed the experience beyond instrument-centric design and helped align product, engineering, and business stakeholders around a more extensible, workflow-centered direction.

Representative task simplified: 14 → 3 actions

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Workflow model: hypothesis, input, action, output, decision

My role: Led product design strategy and workflow modeling to reframe the platform around scientists’ research processes, working with product ownership to build alignment around a more extensible, workflow-centered direction.

Simplifying a Scientific Platform to Improve Adoption

A powerful materials platform whose legacy interface made it hard to learn and adopt beyond expert users. I led discovery and product definition, changing the product model — reorganizing a fragmented experience into a single, familiar input–compute–output workflow to lower the barrier to entry for users beyond the expert core.

Reframed a fragmented platform into one input–compute–output workflow

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The simplified product model: a single input, compute, output workflow that replaced a fragmented set of stages

The simplified product model: one familiar input–compute–output flow replaced a fragmented experience, reducing what new users needed to learn before becoming productive.

Designing the Human Layer in an AI Workflow

Photographers didn’t trust automated picks they couldn’t interrogate or correct — earlier automation attempts had failed despite the technology working. I led UX strategy and product design direction to orchestrate 30+ ML algorithms into a single calibration-driven workflow, making recommendations legible, adjustable, and reversible rather than automating photographer judgment.

Reported review time: ~18.5 hrs → ~1 hr

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Curator AI photo curation workflow

From 30+ Algorithms to One Curator Experience
Designed the orchestration layer that transformed machine learning outputs into a curator-controlled workflow, behind a reported drop in review time from approximately 18.5 hours to about 1 hour.

My Approach

How that connection gets made

The way I work makes the relationship between customer value and business value explicit and testable.

Human need → Product change → Human outcome → Business outcome

Human-centered design helps reveal what needs to improve for customers. I use that evidence to inform product direction, define the human and business outcomes a change is expected to create, and keep the assumptions between them visible long enough to test.

In a scientific-software modernization, that meant reframing the platform around researchers’ workflows rather than the instruments it controlled—changing the product’s organizing principle before redesigning individual interactions.

That’s the strategic approach I bring to product design leadership.

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Perspectives

These articles diagnose the organizational patterns that most reliably limit product and design impact — and describe how to address them. They reflect the same approach I bring to practice: understanding why a system produces its current results before trying to change it.