Goal-directed award winning product design leader.

Uniquely skilled at measuring UX design outcomes against business objectives.

Product design:
PHarmacy POS

Design Research
UX Architecture
Workflow Definition
UI Design

iPad based Point of Sale System that provides a customer-friendly way to fulfill their prescription needs from their bedside. Resulting simplification of complexity helped hospitals achieve greater patient post-visit success rates. 

website design:
regional bank

Page Templates
UI Design
UI Concept
Redesign of site home page, content, and key self-service workflows. Achieved significant increase in online account openings and visitor time on site.

2012 The Web Marketing Association Standard of Excellence Award
2012 Finalist, OMMA competition

product design:
fire safety panel system

Domain Modeling
UX Architecture
Workflow Definition
User Validation
UI Design

Entirely new generation of Fire Panel Systems. Starting at the domain model, redesigned new interaction model, workflow, and achieved notable improvements in user discoverability and time on task simplification. 

WEB dESIGN:
navigation schema

UX Architecture
Navigation Schema
Content Mapping
Multi-platform
Unifying UX architecture and navigation system for thousands of products from 70+ existing and disparate web properties.

To view examples of my recent work, or discuss how I can augment your team, please contact me.

I created these work samples and belong to my clients.