Kodak Curator product concept: AI/ML saves hours of photographers’ time

Role: Lead Designer

Drove product concept for Kodak that harnessed the power of advanced algorithms and machine learning that accurately quantify and assess image quality and drastically simplifies the time-consuming image curation process.

Situation 
Kodak sought help conceptualizing how to leverage their patented image quality quantification technology in practical applications.

Opportunity
Conceptualize a product that would provide value to certain photographers by leveraging Kodak’s image curation algorithms.

Actions
1. User Insights: Primary research, including in-depth interviews with event photographers, identified their unmet needs and pain points.
2. Product Design: Designed an audience-familiar user interface (UI) and optimized workflows to streamline the time-consuming post-event photo curation process.
3. Prototyping and User Testing: Built a prototype to engage our target customers and test our product concept. We conducted in-person testing at the Imaging USA tradeshow, where we received overwhelmingly positive feedback.

Results
The user insights and feedback informed decision to fund product development.